Reaching lots more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility to your brand and business.
There is much potentials on the market for businesses, particularly for local businesses, because as time passes, people near me' searches have raised drastically (with all the advent of smart mobile devices), creating more opportunities for local businesses.
With the help of a Digital Marketing Agency that is certainly specialized in what is google ads or elsewhere, exactly what can a local business do to be able to tap into the vast opportunities offered by Google Ads to generate more leads, traffic, and conversions?
Here are several tips:
Ad extensions - Ad extensions are extra components of information which can be added to your advertisement giving additional information about your company to users. Ad extensions may include such information as contact numbers, reviews, additional links to your site, etc. Your ad extensions needs to be selected as outlined by your specific goals for creating the ad, as well as your partner Google Ads Agency can assist you with this. For example, in order to direct the best way to to your physical store, you will get location extensions, call-out extensions, etc.
Local service ads - This is a relatively new ad format on Google Ads, that is specially designed for local companies that offer a specific service. These ads have excellent performance because they're very relevant to the search. An added benefit of local service ads is because they give the business more prominence on Google Maps and are displayed on 'near me' searches.
Google product listings - Let your web visitors and other shoppers know very well what products you've in stock with Google product listings.
Customer reviews - Using your customer reviews in your website is a great way of increasing conversion rates, given that they are placed well and so are positive reviews. How do you know which reviews could have a positive reaction for your customers? You can test which reviews draw in clicks by testing them as ad copy. The best-performing ones should be displayed on your website.
Testing keywords - Run ads with different keywords to find out which ones will convert well. The best-performing keywords are able to be used for the SEO purposes.
Use local terms for keywords - Using local terms for keywords and the copy can be be extremely appealing to shoppers and make a sense of pride within your local community. In addition, using local landmarks and locations could be beneficial to you as well.
Google's My Business page - This feature is provided for free for business users and allows you for people to locate information about your business. This normally include telephone numbers, addresses, product types, opening hours, etc, also as customer reviews.
Negative keywords - Negative keywords can drain your financial allowance, instead of really allow you to get any leads. Having a listing of negative keywords is a good way of avoiding unwanted traffic that is certainly irrelevant for your business, and will not get you any sales.
Optimised landing pages - More often than not, a commercial will lead a person to a business website's Home page and from there the user is predicted to navigate the website on their own and locate the products they may be interested in. Most users end up receiving fed up after a few years and abandon their intent to get anything. The solution with this is to have dedicated landing pages on your ad campaigns so that an individual is directed to the products or information these are interested in.
Remarketing ads - Remarketing to the people people who have already visited your website previously is an excellent way of increasing conversions because they are people who had or still need the interest to purchase your products.