Visitors landing in your entry page are thought to bounce if they:
Close the window or an open tab
Types a whole new URL
Leave your website by clicking the BACK button
Click a web link on the page that takes them to a different site.
Or the Session timeouts (generally taken as 30 mins)
Why so many people are looking for ways to lower Bounce Rate?
The fact is simple - The lower the bounce rate, higher the potential for visitor browsing your site pages and converting.
Google.com analytics specialist Avinash Kaushik has stated:
"It is basically hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."
Now, the greater question is - How to control the Bounce Rate?
Content - The content available in your website is the major factor for bounce rate. If this article is tightly related to the visitors expectations the probability is that they won't bounce from your website without visiting other areas of website. For E.g. if your internet site is about IT Conferences and on landing page you happen to be talking about general stuff rather than educating the visitors around the benefits of attending your conferences, then visitors are more likely to leave your web site due to not enough desired information.
Website Load Time - Try to reduce the website load time - It's really hard to find patient visitors. Instead of using heavy animations about the complete page that takes lot of time to load, use animation only in the banner area and provides text content in remaining area of the page. This will make user read the content and inside mean time your animation will even load.
Flow - Provide your visitors with proper access points to find their way. Do proper linking for the internal pages that guide these phones their parts of interest. Most of the visitors bounce since they were not able to navigate to relevant pages. Make your navigation flow easy to use by categorizing and sub-categorizing.
Above the fold - All your important info has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that section of the website which you see without having a scroll. Research states that 60% - 80% of visitors won't scroll your website 'down the fold', and so the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, particularly when then appear just as one unwanted guest. They are the biggest distraction, whenever a visitor is seeking some information and facts. Even the feedback popup, sometimes annoys the visitors and they bounce.
The above mentioned points can definitely help you reduce your web site bounce rate
We at AfterTheNet - The Web Strategy Company follow the previously listed keyword process to supplement our clients with the most basic to the most advanced processes for any goal they opt to reach using their website. Our step wise approach gives them the complete visibility with their website - that they can are missing out on very often, in absence of a trustworthy resource.